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Department of Education

Marketing Tutorial

This video presentation gives you an overview of the marketing activities we do to support our partners and publicise the AET. You can then learn about the simple steps you can make to get to know your target audience, choose your communication channels and create your very own marketing plan.

Please find below the additional worksheets, including a Buyer Persona or “Avatar” Worksheet, a Media Planner and a Marketing Cheat Sheet, full of practical ideas and Search Engine Optimisation advice.

AET Marketing Tutorial

AET



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